The Waterman League Group announces the Official rebranding of Stand Up World Tour and Series into the unified APP World Tour
Surfersvillage Global Surf News, 19 January, 2017 - North Shore Oahu - The newly-formed Association of Paddlesurf Professionals (APP), a wholly owned subsidiary of the Waterman League Group, announces a rebranding of the Stand Up World Series (Racing) and Stand Up World Tour (Surfing), to align under a new single banner, the APP World Tour.
“The rebrand of the World Tour and World Series showcases a fresh new look for the company that harmonizes well into a single world tour,” noted Tristan Boxford, APP World Tour Chief Executive Officer.
“The Stand Up World Series and Stand Up World Tour have been known since their inception in 2009 as crowning the very first professional World Champions for both men and women. Their legacy now continues under the new APP World Tour banner as a single property that we can focus 100% of our resources on.”